Welcome to Mariquitas Chips
A little world with big flavor
Mariquitas have become a household name in South Florida. They can be found at any major life event next to the pastelitos and flan. So, when the company behind the magic approached us to create an identity for their line of Mariquitas, we were jazzed.
We designed a website for the brand that is playful and colorful to appeal to all age groups. It all started by creating a 3D rendering of each bag so that our video department could create custom animations to give the products life and character.
When it came time to give the brand a social presence, our goal was to create a campaign that spoke to the masses and allowed the brand to stand out from its competition. We took it back to our roots and created entire sets made in miniature featuring delicious Mariquitas. We launched the account around the holidays and it has grown exponentially since.