Project //
MARIQUITAS CHIPS
Client
ARA Foods
Industry
Food
Services
Web Site
Art Direction
Social Media
Copywriting
Photography
Collateral
If you’ve ever attended a Noche Buena party in Little Havana, then chances are you’ve plucked Mariquitas chips out of a wooden bowl and plopped them into your mouth for a salty shot of dopamine. They are a Miami staple, and a constant source of pleasure amid the whirlwind of boisterous Hispanic party jokes, gossip, and debates. They are a delicious little world that is always there and deserves a closer look.
We wanted to blow this little world up – so we zoomed in. AND WE FOUND BIG HISPANIC FLAVOR
