Project //
PREAKNESS
Client
The Stronach Group
Industry
Sports
Services
Art Direction
Web Development
Video Production
Photography
Social Content
Preakness Stakes – two days and 16 stakes of furious speed and epic drama. The fastest and strongest thoroughbreds in the world are competing for the second leg of the infamous Triple Crown.
As spectators from all around the world prepared to witness the 144th running of Preakness, we worked to propel the prestigious race into modernity and mark a new era for one of the most significant events in sports.
The history of Preakness dates back to 1873 when Survivor won the first-ever stakes. Since then, legends have emerged, and unforgettable memories have been made – such as Secretariat setting the speed record in 1973 and going on to win the Triple Crown.
We wanted to depict the richness of Preakness’s legacy in our design and development while marking a clear distinction between the past and the future. Our content aimed to capture the emotion, excitement, and glory of the race in a new, modern context.
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