Project //
PEGASUS
Client
The Stronach Group
Industry
Sports
Services
Website
Environmental Signage
Social Content
Video Production
Photography
Art Direction
Collateral Design
The Pegasus World Cup, by The Stronach Group, has existed for only two years but has already been crowned the world’s richest race. Pegasus combines the finest and most dramatic of thoroughbred horse racing with a punch of Miami fashion and flair.
In building upon the brand’s identity, we were inspired by the motivation for glory – the hooves of the most robust equine athletes in the world pounding the dirt as the star-studded, passionate crowd roars in Hallandale Beach, Florida. This race symbolized more than horseracing’s new energy and style – it marked the resurgence of the sporting legacy into popular culture.
“Outstanding job in getting the 1/ST site launched as well as meeting all the other deliverables of PEGASUS. We really appreciate all the agility, creativity and diligence of the DeepSleep team.”
-Rick White
Chief Marketing Officer 1/ST
